When you start seeing marketing lessons, in your own painting, it is probably time to take that vacation.
Yesterday, while I was dusting off this painting, that I did couple of years ago, I did not think of Mahabharat or the Kurukshetra war. I saw marketing.
The 4 horses reminded me of Brand, Content, Digital, and Demand.
All 4 horses dramatic in their own way. Each one with its own personality. Each convinced it is the real hero of the journey.
Brand, the proud one, walks in like a royalty.
Content, the expressive one, wants to talk non-stop
Digital, the hyper one, sprinting ahead without instructions.
Demand, the impatient one, asking if the destination is reached even before starting.
When priorities pull in different directions the chariot rattles, but rein the horses in too much and everything stalls.
The four do not need the same strength or the same speed, they just need the same rhythm. The real art of marketing is knowing which horse to bet on, and when, because marketing moves best when each one pulls just enough to keep the chariot moving forward.
So if you are wondering which horse to bet on, and feel tempted to toss the coin for marketing decisions, trust me, that instinct is usually right.
PS: Krishna lovers, please forgive me for messing up His face. I am sure He will fix it himself with an avatar update soon.
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