Yearly Archives: 2025

A painting is never finished. Every artist knows this.

You step back, decide it is done, and then notice one more thing that needs fixing. The same is true of most things worth making.

We recently had one of those rare and unlikely conversations about business growth at our company. The topics wandered into uncomfortable yet necessary zones like process improvements, utilization, and a few other metrics we had long chosen to politely ignore.

Two mantras stood tall through that storm of spreadsheets.

“We are creative problem solvers, not just problem solvers,” said the Chairman

“We will continue to deliver creativity at the speed of light,” reiterated the CEO, for perhaps the zillionth time.

Creativity seeks perfection, while speed demands release. Two seemingly mutually exclusive thoughts. Perfect opposite binaries of 1 & 0.
But then, I know the answers usually reside in that in-between or between 2 seemingly opposite views. One is not the enemy of Zero.

It is about learning when to pause the brushstroke and when to let it go.

Recognizing that perfection is a moving target, and progress is the real masterpiece.

Because whether it’s a painting or a project, creativity doesn’t thrive in endless tweaking.

It thrives in the courage to release it into the world, let it breathe, and evolve.
After all, a painting, or a project is never done, unless you have the courage to call it done.

Because, A painting is never done.

Ugly phase is important.

Every painting has an ugly phase — a point where the colours feel wrong, the shapes are clumsy, and every instinct says stop.

The ugly phase is not a sign of failure. It is a sign you are doing the work. Not just paintings, every new beginning has an ugly phase that should not be skipped.

As I worked on this painting, I was reminded of that truth again and again. For most of the process, the strokes were unsure, the colours felt off, the shapes were clumsy. Every instinct screamed, “give up.”

The trick is to keep going and trust the process. At some stage, usually towards the end, ugly becomes less ugly.

Whether it is a business idea, a new role, learning a skill, or building a brand, progress is never a smooth gradient. It is smudges, corrections, and stubborn repetition.

If you are in the ugly phase right now, good news.
You are not failing.
You are simply doing the work that beautiful outcomes demand.

Keep going.
Ugly is inevitable. Ugly is necessary.

The marketing rhythm of chaos is not a problem to solve. It is a reality to navigate. Brand, content, digital, and demand — four forces pulling in different directions. The job is not to control them. It is to find the rhythm.

When you start seeing marketing lessons, in your own painting, it is probably time to take that vacation.

Yesterday, while I was dusting off this painting, that I did couple of years ago, I did not think of Mahabharat or the Kurukshetra war. I saw marketing.

The 4 horses reminded me of Brand, Content, Digital, and Demand.

All 4 horses dramatic in their own way. Each one with its own personality. Each convinced it is the real hero of the journey.

Brand, the proud one, walks in like a royalty.
Content, the expressive one, wants to talk non-stop
Digital, the hyper one, sprinting ahead without instructions.
Demand, the impatient one, asking if the destination is reached even before starting.

When priorities pull in different directions the chariot rattles, but rein the horses in too much and everything stalls.

The four do not need the same strength or the same speed, they just need the same rhythm. The real art of marketing is knowing which horse to bet on, and when, because marketing moves best when each one pulls just enough to keep the chariot moving forward.

So if you are wondering which horse to bet on, and feel tempted to toss the coin for marketing decisions, trust me, that instinct is usually right.

PS: Krishna lovers, please forgive me for messing up His face. I am sure He will fix it himself with an avatar update soon.

What if we painted life on canvas the same way we actually live it. Not in straight lines, not with a clear plan, but with pauses, second guesses, and stubborn hope that it will come together in the end?

I have been painting this piece for the past two weeks, not because I had free time, but because life felt hectic.

A bit overwhelming even.

In the middle of all the chaos, something strange happened.

As the landscape emerged from a blank canvas, the stillness in the scene began to speak.

And through that silence, I heard three reminders.

1. “What if” is more important than “What next.”

What if Rajendra Chola built a temple by the Ganges with silent mountains standing guard?

I will never know if he contemplated this idea, but I am glad I asked that ‘what if’.

The rustic looking temple may look out of place in this landscape but then it is my world.

When stress peaks, it’s “what if” that rewires our thinking and keeps us going.

2. Stillness can be faster than hustle.

Rivers don’t rush, yet they shape landscapes.

Mountains don’t move, but everything around them does.

Progress is not always loud. Sometimes, it flows quietly without a to-do list.

3. The way to move a mountain is one rock at a time.

This painting reminded me about the power of that first step. The next one. And the one after…

One brushstroke at a time.

One section, one breath, one shift in attention.

Before you know it, you have built a world. Your world.

Sometimes, when life gets overwhelming, it’s not a sign to speed up.

It is an invitation to pause. (Or paint)

Or simply let the Stillness lead.